為美設計選物 x KINYO：用設計眼光選進日常，用真實數字說服市場
Full Press Release｜FAB Design Selects x KINYO: Curating Daily Life with Design, Proving Impact with Real Numbers
台北，2025年4月
Taipei, April 2025
以「生活感 × 設計感 × 精準轉換」為核心選品策略的【為美設計選物】，正式公布 2024 年與人氣品牌 KINYO 的合作成果。在雙方首度聯名推出多款實用生活家電後，全年累積銷售量突破 11,954 台，成為平台成立以來最具代表性的選品合作案例之一。
FAB Design Selects, a brand built on the core values of lifestyle relevance, design sensibility, and high conversion efficiency, officially announces the success of its 2024 collaboration with leading Taiwanese home appliance brand KINYO. The co-branded series sold a total of 11,954 units within one year, marking one of the platform’s most outstanding selection cases to date.
KINYO 近年被市場譽為「台灣小米」，其產品以實用機能、高性價比與簡約設計風格廣受年輕家庭與風格消費者喜愛。本次合作涵蓋 美容美髮小電、旅行收納家電、四季型機能家電 等高頻使用品項，並統一導入「大地系色調」為產品視覺策略，強調與居家空間融合、風格一致性與場景共鳴。
Often dubbed the “Xiaomi of Taiwan,” KINYO is renowned for its practical features, affordability, and minimalist aesthetic. This collaboration included high-utility categories such as beauty & hair care appliances, travel electronics, and seasonal home devices, all unified under a “natural earth-tone” color strategy, blending seamlessly into modern homes and lifestyle scenes.
在社群內容策略與渠道操作方面，為美設計選物整合 FB／IG 強勢內容佈局，透過情境式開箱、日常貼文導購與限動測試推薦，吸引大量用戶回響。整體互動率年增超過 2 倍，精選圖文保存率提升 162%，單品轉換率最高達 14.7%。
Leveraging social media platforms like Facebook and Instagram, FAB employed strategic content formats including lifestyle unboxings, story polls, and seasonal placements. The result: social engagement doubled year-over-year, top-performing content save rates increased by 162%, and individual product conversion rates peaked at 14.7%.
更值得關注的是，合作期間更有多位生活／親子／風格型網紅參與分享與開箱，在未下廣告情況下帶動自然流量與高效導購，創下單日完售紀錄，證明品牌信任與選品視角的影響力。
Notably, influential creators from lifestyle, parenting, and design niches — including @viablog, @winnie.talk, and @mstyle_home — organically participated in content creation and product reviews, driving impressive unpaid traffic and even one-day sell-out events. This validates the brand’s curatorial credibility and community resonance.
2025 展望：三大場景佈局，挑戰 150% 年成長
Looking Ahead: Three Key Categories and a 150% Growth Target for 2025
承接過去一年從產品策略到導購內容的成果，為美設計選物於 2025 年將進一步擴大三大場景方向：
Building on its strong foundation, FAB Design Selects will expand its offering across three key lifestyle domains in 2025:
- 時尚美容科技選物｜Beauty Tech Essentials：手持美顏機、按摩放鬆小電、居旅兩用美容儀
Portable beauty tools, smart massagers, dual-use grooming gadgets - 料理與空間風格家電｜Kitchen & Living Style Gadgets：廚房備品、風格陶器、高效能料理工具
Cooking prep tools, ceramic diningware, functional kitchen innovations - 機能旅遊與居家收納｜Travel & Storage Essentials：多功能摺疊電器、風格收納箱包、輕量型家電
Foldable devices, aesthetic travel bags, lightweight home electronics
同時，也將導入更多網紅／團媽／生活策展人作為合作角色，提升社群內容轉化力，挑戰全年業績成長 150%。
By deepening collaborations with influencers, family content creators, and lifestyle curators, FAB aims to elevate its social conversion capacity and achieve a 150% increase in annual sales.
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